POLICY CONTENT MAP
- Collection of Information
- Use of Information
- Sharing of Information
- Advertising and Analytics
- Transfer of Information to the United States and Other Countries
- Your Choices
- Your California Privacy Rights
- Contact Us
Information You Provide to Us
To use the full Makara Platform, you must sign an advisory agreement and/or create an account. In doing so, we collect information you provide directly to us. For example, you share information directly with us when you create an account, fill out a registration form, submit content through our Platform, request customer support, or otherwise communicate with us. The types of personal information we may collect include your name, email address, postal address, phone number, professional or employment-related information such as company name or representatives’ names, risk tolerance, financial status and objectives, demographic information, and any other information you choose to provide.
The Makara Platform is not directed to children under the age of 18. If a parent or guardian becomes aware that his or her child has provided us with personal information without your consent, please contact us at (425) 390-4942. If we become aware that a child under the age of 18 has provided us with personal information, we will take commercially reasonable efforts to delete such personal information.
Information We Collect Automatically When You Interact with Us
When you access or use our Platform or otherwise transact business with us, we automatically collect certain information, including:
- Activity Information:We collect information about your activity on our Platform, such as data displayed.
- Transactional Information:When you make an investment allocation, we collect information about the allocation, such as product details, purchase price, and the date and location of the transaction.
- Device and Usage Information:We collect information about how you access our Platform, including data about the device and network you use, such as your hardware model, operating system version, mobile network, IP address, unique device identifiers, browser type, and app version. We also collect information about your activity on our Platform, such as access times, pages viewed, links clicked, and the page you visited before navigating to our Platform.
- Information Collected by Cookies and Similar Tracking Technologies:We (and our service providers) use tracking technologies, such as cookies and web beacons, to collect information about you. Cookies are small data files stored on your hard drive or in device memory that help us improve our Platform and your experience, see which areas and features of our Platform are popular, and count visits. Web beacons (also known as “pixel tags” or “clear GIFs”) are electronic images that we use on our Platform and in our emails to help deliver cookies, count visits, and understand usage and campaign effectiveness.
Information We Collect from Other Sources
We obtain information from third-party sources. For example, we may collect information about you from credit bureaus, advertising networks, data analytics providers, and mailing list providers. Additionally, if you create or log into your account through a third-party platform (such as Facebook or Google), we will have access to certain information from that platform, such as your name, birthday, and profile picture, in accordance with the authorization procedures determined by such platform.
Information We Derive
We may derive information or draw inferences about you based on the information we collect. For example, we may make inferences about your location based on your IP.
We use the information we collect to provide, maintain, administer and improve the Platform. We also use the information we collect to:
- Ensure proper functioning of the Platform;
- Provide services, content, material and other information on the Platform;
- Display your information and share investment-related information;
- Process transactions and send you related information, including confirmations, receipts, invoices, customer experience surveys, and recall notices;
- Personalize and improve your experience on our Platform;
- Identify and/or diagnose problems on or related to our Platform;
- Send you technical notices, security alerts, and support and administrative messages;
- Provide requested information, technical support and/or integrations such as an application programming interface or API;
- Respond to your comments and questions and provide customer service;
- Communicate with you about products, the Platform, virtual events we may offer and provide news and information we believe will interest you (see the Your Choices section below for information about how to opt out of these communications at any time);
- Monitor and analyze trends, usage, and activities in connection with our Platform;
- Personalize the advertisements you see on third-party platforms and websites (for more information, see the Advertising and Analytics section below);
- Personalize the advertisements you see when you use our Platform based on information provided by our advertising partners;
- Target prospective customers with our products or services (with your consent, where legally required);
- Detect, investigate, and prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and protect our and others’ rights and property;
- Debug to identify and repair errors in our Platform;
- Comply with our legal and financial obligations;
- Carry out any other purpose described to you at the time the information was collected; and
- For other reasonable internal use or uses aligned with your relationship with us and the context in which we collected the information.
We share personal information in the following circumstances or as otherwise described herein:
- We share personal information with vendors, service providers, and consultants that need access to personal information in order to perform services for us, such as trade processing, data management, fraud prevention, customer service, marketing and advertising.
- All authorized users listed on your account may view personal information stored in your account. A primary account holder may view personal information saved in sub-accounts to which it has authorized access.
- If you submit a product review or post content in another public area of our Platform, we share this information publicly on our Platform.
- If you choose to use integrations we offer on our Platform, such as sharing your location through our Google Maps integration, we may share certain information with the integration partners.
- We may disclose personal information if we believe that disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.
- We may share personal information if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of Makara, our users, the public, or others.
- We share personal information with our lawyers and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.
- We may share personal information in connection with, or during negotiations concerning, merger, sale of company assets, financing, bankruptcy, business closure, or acquisition of all or a portion of our business by another company.
- We share personal information with your consent or at your direction.
We also share aggregated or de-identified information that cannot reasonably be used to identify you.
We also work with third parties to serve ads to you as part of customized campaigns on third-party platforms (such as Facebook). As part of these ad campaigns, we or the third-party platforms may convert information about you, such as your email address and phone number, into a unique value that can be matched with a user account on these platforms to allow us to learn about your interests and serve you advertising that is customized to your interests. Note that the third-party platforms may offer you choices about whether you see these types of customized ads.
Makara is headquartered in the United States, and we may have operations and service providers in the United States and Europe. Therefore, we and our service providers may transfer your personal information to, or store or access it in, jurisdictions that may not provide levels of data protection that are equivalent to those of your home jurisdiction. We will take steps to ensure that your personal information receives an adequate level of protection in the jurisdictions in which we process it.
You may update and correct certain account information at any time by logging into your account. If you wish to deactivate your account, please do so from your account profile on the website or mobile application, but note that we may retain certain information as required by law or for our legitimate business purposes.
Most web browsers are set to accept cookies by default. If you prefer, you can usually adjust your browser settings to remove or reject browser cookies. Please note that removing or rejecting cookies could affect the availability and functionality of our Platform.
You may opt out of receiving promotional emails from Makara by following the instructions in those communications or by logging into your account. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.
Mobile Push Notifications
With your consent, we may send push notifications to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.
California law, including the California Consumer Privacy Act or “CCPA” (Cal. Civ. Code § 1798.100 et seq.) and the Shine the Light law (Cal. Civ. Code § 1798.83), afford consumers residing in California certain rights with respect to their personal information. If you are a California resident, this section applies to you.
California Consumer Privacy Act (CCPA)
In the preceding 12 months, we have collected the following categories of personal information: identifiers, commercial information, internet or other electronic network activity information, professional or employment-related information, and inferences. For details about the precise data points we collect and the categories of sources of such collection, please see the Collection of Information section above. We collect personal information for the business and commercial purposes described in the Use of Information section above. In the preceding 12 months, we have not disclosed personal information for business purposes.
California law requires that we provide transparency about personal information we “sell,” which, for the purposes of the CCPA, broadly means scenarios in which Makara has shared personal information with third parties in exchange for valuable consideration. We do not “sell” personal information for commercial purposes.
Subject to certain limitations, you have the right to (1) request to know more about the categories and specific pieces of personal information we collect, use, and disclose, and sell, (2) request deletion of your personal information, (3) opt out of any “sales” of your personal information that may be occurring, and (4) not be discriminated against for exercising these rights. You may make these requests by emailing us at email@example.com. We will verify your request by asking you to provide information related to your recent interactions with us, such as a verification code or push notification. We will not discriminate against you if you exercise your rights under the CCPA.
If we receive your request from an authorized agent, we may ask for evidence that you have provided such agent with a power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. If you are an authorized agent seeking to make a request, please contact us.
Shine the Light
California law permits residents of California to request certain details about how their information is shared with third parties for direct marketing purposes. If you are a California resident and would like to make such a request, please email us at firstname.lastname@example.org.
Do Not Track Signals
Our Services do not respond to “Do Not Track” signals communicated by your browser. We do not knowingly track your online activity over time across third party websites when you use, nor do we allow third parties to do so on our site. For more information about Do Not Track, please visit www.allaboutdnt.com.
Postal address: 1037 NE 65th Street, #82225, Seattle, WA 98115